Created: December 7th, 2021
At the time, I had been watching a lot of "All Gas No Brakes" on the Channel 5 youtube page. Andrew Callaghan had done an interview at Talladega Superspeedway and there seemed to be a lot of very drunk and excited fans holding up signs that said "SHOW ME YOUR BUTTHOLE." This seemed to be a super strong narrative around the event and community that I had to make a shirt with the quote.
In 2022, the shirt had been on the website for a while and doing well, so we wanted to include it in a giveaway for a Halloween skateboarding event we co-hosted out in AZ. We heard another skate event was going on the same day hosted by Cowtown Skate Shop, which is a very popular shop out in that area. So we asked them if we could drop off some pieces to give out during their event and they gladly accepted. After we dropped off the gear at the shop the night before, one of the employees was a little excited to see the shirt in the pack and ended up modeling the piece for us on his IG story. We ended up reposting it on one of our alternative TikTok accounts only for it to go viral with 750k views. I don't think he had expected his photo to go as viral as it did.
Around October 2023, we started to notice a creator by the name of Tasyiu (@tasylu) showing up on my For You page. Her clips would be funny so when we reached out to her, we knew our humor would compliment her streams. She picked a few pieces out and let her do her thing. A few months later she posted a random video on her account sporting our shirt and eating breakfast, her page didn't push it very far, but when I posted it on the Quoted Instagram page, it generated roughly 5Mil views.